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BOLD. ASPIRATIONAL. SUPERLATIVE.
I have done tonnes of work for White Claw. Internally, I was referred to as their walking TOV guide. I've covered everything from the nitty-gritty of redoing their entire suite of product descriptions and brand guidelines, right up to billboards and the launch of their vodka. I've put a small selection below, but let me know if you're thirsty for more.
If you want to really nerd-out about product descriptions done properly...
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